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my shop
Happy Thanksgiving everyone! Just wanted to pop in and let you know about our holiday sale. It starts tomorrow 5am Eastern and will run through the weekend and Cyber Monday. Discount codes are below:
Hope you get to spend today with those you love and bring you joy! xx
I first become familiar with Jillian Harris via the addicting HGTV show Love It or List It, but I really fell in love with her aesthetic via her regular posts on instagram and her blog. I was so excited to see a tour of her Kelowna home. Here's a look:
Light and bright. 
Our Leopard Linen pillow in her beautiful living room!
Chandeliers glam up the white kitchen.
Perfect spot for a morning cup of coffee.
For more of Jillian's home (including her cozy outdoor dining space that made it on the cover!), check out the May issue of Style at Home Magazine (available at newsstands as well as online via Zinio). Spot our Leopard Linen pillow on page 108!
p.s. Click here to see Jillian's living room styled up for the holidays with our Conga Line Moss and Aqua pillow.
photos by Janis Nicolay
Three years ago today I opened the virtual doors to the Arianna Belle pillow shop. At the time, we were in the economic recession, I was broke, and I didn't really know what to expect. Despite the strong uncertainty however, I had an optimistic feeling that it was the start of something good. To test the waters I started very small, with just 6 pillow styles. Since then, the business has slowly but surely grown significantly with the help and support of my family, friends, entrepreneurial peers, and of course our wonderful customers who have have chosen to bring Arianna Belle pillows into their homes and/or incorporate them into a design project.
To celebrate the anniversary, we're offering a 10% discount on everything, with code: ABT3YR (or if you're a newsletter subscriber, check your email for a discount code to get an additional 5% off!)
Thank you so much for all your support! We are working hard to continue to improve the shop and can't wait to share with you the results of what we have planned for our 4th year!
Tomorrow it will be 2 years since I opened my little pillow shop. The day I opened it, I was a bit nervous yet excited and hopeful. I was jumping into new unfamiliar territory and I wasn't sure what to expect exactly, but my intuition told me I was headed in the right direction and I felt optimistic of what lied ahead.
Having gone through, and working our way out of, a very rough economic period, my husband and I had very little money at the time. Somehow though, I found a way to come up with some money (less than $1,000) to invest in starting up the business. Upon opening the shop I offered only 6 pillows, all in one size. The idea was to start small with what I could, and re-invest any profits to grow the business over time. I figured if it didn't work out, it wouldn't be too huge of a financial loss, so I felt okay about taking the risk. I think that had I waited to come up with enough money to open the shop with as many pillows as I have available now, I possibly would have never done it.
With a little luck and a lot of hard work I'm so grateful that the business has steadily grown over the past two years. I was able to quit the part-time job I had when I opened the shop, and I've been a full time shop owner for over a year now. It's been a dream come true to be my own boss, work in an industry I am passionate about, and have the freedom and control to mold, create, and grow my business however I want to.
While there's no way of foreseeing what the future holds, I do have some things planned for my third year in business that I'm very excited about and hope will lead to other positive things. I'll be taking a business training program led by a woman I greatly admire and respect, I'll be launching a re-vamped version of the shop website (currently in the works!), adding several new pillows, and I'll most likely be hiring an assistant.
Thank you from the bottom of my heart to all of you who have been so supportive and spread the word about the shop via your blogs, social media, and word of mouth, and of course those of you who have been customers and chosen to make Arianna Belle pillows a part of your beautiful homes. My shop would not be a success without you all!
In celebration of my 2 year anniversary and the start of my 3rd year in business, I will be offering 15% off everything in my shop starting midnight tonight, September 22nd, through end of Monday September 23rd. To get the discount, just enter this code at checkout: AB2YEAR
Thank you again for all your support!! xx
My leopard velvet pillows appeared on the TODAY show yesterday morning during their Fall Fashion & Home Decor Trends segment! Here's the video clip (they show up towards the end):
Although they didn't include an on-screen credit, it was still very exciting to see my pillows make their debut on national television! Hopefully this will be the first of more to come!
I'm thrilled to be part of Roxy's latest Society Social Manifesto Magalog. It's filled with so much fabulous inspiration. I love the shots of the colorful and summery space below featuring our Trellis Watermelon pillow:
Check out the magalog here!
Deal alert! Tonight through end of Friday May 10th, use code MOTHERSDAY for 10% off e-gift certificates from my shop!
One of my favorite parts of my job is seeing my pillows in their new homes. I know I have some seriously talented customers. Canadian interior designer Raiana Schwenker is no exception. She just shared photos of her living room (which she decorated on a budget!) and it's absolutely fabulous. Take a look:
Click on over to Sadie and Stella to see more photos and read about all the details!
Have you checked out the latest issue of Adore Home? It's packed with beautiful interiors like the cheerfully colorful home of stylist and decorator Clair Wayman featured on the cover ...
AND, if you flip to page 157 you'll see our Bengal Bazaar pillow featured in the Get the Look page for a home designed by Greg Natale:
So delighted to be included in such a fabulous magazine!
If you haven't yet, grab yourself a cup of coffee or tea and read the issue here.
If you're looking for a last-minute gift idea, consider a gift certificate to my pillow shop, which would allow the recipient to choose the exact pillows (including something custom) they want for their home. Gift certificates can be purchased in any amount and can be sent as a printable PDF file via e-mail, just in time for Christmas!
Hope you all had a wonderful thanksgiving yesterday! I decorated the table and my husband made lots of delicious food (turkey, stuffing, mashed potatoes, pumpkin cheesecake - yum!), and we enjoyed time with family. Check out my Instagram for a few photos.
Today I'm prepping for the upcoming sale I'm having in my shop. Small Business Saturday (Nov 24th) through Cyber Monday (Nov 26) I'm offering 10% off all pillow covers! Use coupon code SSCM12 at checkout to get the discount.
I've recently added new selections and several different size options for each. I hope you'll click on over and take a look! BTW we also ship international!
A big thank you to those of you who have spread the word about the sale and the shop in general. I'm so very grateful for your support -it means a lot!